樂高公司2009年7月問卷調查結果

還記得今年稍早的樂高公司問卷調查嗎？調查結果出爐囉！以下是英文原文與中文翻譯（Cvspis Celidvs所譯）

問卷原文：http://www.twlug.info/forums/viewtopic.php?t=12416&start=4

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Here are some of the key findings from the July 2009 survey:
以下是2009年七月調查結果的重要發現：

The survey was completed by 4.0 AFOLs and TFOLs. 32% of respondents were TFOLs, 68% was AFOLs. When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are (consistent with the previous surveys) more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers center around request for products and benefit/recognition programs targeted specifically to AFOLs and TFOLs.

這次調查有4800 位成年樂高迷(AFOLs)與少年樂高迷(TFOKs)參與，其中TFOLs佔32%，AFOLs佔68%。當問到朋友與家庭對樂高產品與服務的接受度時，AFOLs之接受度高於TFOLs。當問及樂高公司的何種作法可以提高接受度時，最常得到的答案集中在對產品與福利/認知活動的請求。


In this survey we asked some questions specifically about BrickJournal. The reason for this is that the LEGO Group has been providing start up support for taking BrickJournal to a printed Magazine and together with Joe Meno and his publisher Tomorrows, we are interested in getting feedback from the AFOL/TFOL community. Here’s what we learned:

在調查中我們詢問一些關於BrickJournal的問題，理由在於樂高公司已經開始支援總編輯Joe Meno與他的出版商Tomorrows，使BrickJournal成為實體出版品，我們對於AFOL與TFOL社群的意見回饋感到興趣。以下是我們得到的訊息：

High awareness among adults, but there is work to be done with teens! BrickJournal has 70% awareness among AFOL’s, but less than half of TFOL’s have heard of it.

有70%的AFOLs關切BrickJournal，但有高於50%的TFOLs根本不知道有BrickJournal。

Of those aware of BrickJournal, however, only 20% have acquired a printed copy.

這些關切BrickJournal的樂高迷，只有20%取得實體版本。

On a scale of 1-4, with 4 the high score, readers gave BrickJournal an average score 3.13. Only 14% of fans gave it a score less than 3.

以1-4為評分級等，4為最高分，讀者給了BrickJournal的平均分數為3.13。只有14%的樂高迷給它低於3分。

BrickJournal has some ways to go before being truly international. For those who did not purchase a copy of BrickJournal, almost half cited how difficult it is to get as the top reason for not buying a copy yet.

BrickJournal在真正國際化之前還有待改進之處，對於還沒有購買BrickJournal (這裡應該指實體版本)的人來說，幾乎有一半人提到，難以購買是她們還沒有取得該雜誌的最主要原因。

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OK, 還不知道 BrickJournal 的人，趕快來找我吧！我有幫忙訂購，一年4期含運費台幣 2000元。（若個人自行訂購，約需三千多元。）

書籍介紹：http://twlug.blogspot.com/2009/08/blog-post.html